We bring the whole team to give you a powerful advantage
Learn More
News

The benefits of staging – Why staging your home could pay off

By Laura Essert

A great marketing campaign covers off on reach (how far the product is going) and frequency (how often a customer is reminded about that product). This coupled with presentation equates to a comprehensive approach to securing the most customers and creating a competitive environment which we all know equals premium price.

Staging a property can be the difference between whether or not a customer swipes left or right. When most vetting is done via online portals, if your property isn’t eye-catching, it may not make the cut of where the busy house hunter chooses to spend their time on Saturday morning.

Staging has such a huge impact on buyer behaviour. A well constructed styling package can make an old home look new, make small spaces appear bigger and are essential whenever there is an open-plan living area. As the market adjusts and supply may start to outweigh demand, sellers need to invest more than during the boom to create the same competitive environment linked with premium sale prices.

Up to Date

Latest News

  • Wahroonga Fair – Guessing Competition Terms & Conditions

    Submit your best guess for your chance to win a $500 voucher for Ormeggio at The Spit. To enter, simply submit your guess here and contact details. The closest correct entry will win this prize. Competition closes 5pm Tuesday 9th December, with the winner announced by Friday 12th December 2025. … Read more

    Read Full Post

  • Ray White and REA Group announce landmark partnership

    Australasia’s largest real estate group, Ray White and Australia’s leading digital property business, REA Group, today announced a landmark data agreement and a network-wide Pro subscription partnership. In place from today, the new partnership was made possible through Ray White’s capability to fully integrate and leverage PropTrack and realestate.com.au’s expanded … Read more

    Read Full Post