A great marketing campaign covers off on reach (how far the product is going) and frequency (how often a customer is reminded about that product). This coupled with presentation equates to a comprehensive approach to securing the most customers and creating a competitive environment which we all know equals premium price.
Staging a property can be the difference between whether or not a customer swipes left or right. When most vetting is done via online portals, if your property isn’t eye-catching, it may not make the cut of where the busy house hunter chooses to spend their time on Saturday morning.
Staging has such a huge impact on buyer behaviour. A well constructed styling package can make an old home look new, make small spaces appear bigger and are essential whenever there is an open-plan living area. As the market adjusts and supply may start to outweigh demand, sellers need to invest more than during the boom to create the same competitive environment linked with premium sale prices.
Summer changes how buyers look at a home. The evenings run long, the doors stay open and people start picturing weekends by the pool or on the deck. If you plan to sell between December and February, your home needs to feel good in the heat. Start preparing now. Here’s what we tell sellers across … […]
Ray White Upper North Shore & Northern Beaches has been named the No.1 Business across the entire Ray White International network. The result was announced at the Ray White New South Wales and ACT Annual Awards, held last night at the International Convention Centre in Sydney in front of more than 1,100 members and guests, … […]