A great marketing campaign covers off on reach (how far the product is going) and frequency (how often a customer is reminded about that product). This coupled with presentation equates to a comprehensive approach to securing the most customers and creating a competitive environment which we all know equals premium price.
Staging a property can be the difference between whether or not a customer swipes left or right. When most vetting is done via online portals, if your property isn’t eye-catching, it may not make the cut of where the busy house hunter chooses to spend their time on Saturday morning.
Staging has such a huge impact on buyer behaviour. A well constructed styling package can make an old home look new, make small spaces appear bigger and are essential whenever there is an open-plan living area. As the market adjusts and supply may start to outweigh demand, sellers need to invest more than during the boom to create the same competitive environment linked with premium sale prices.
The third edition of Ray White’s annual Luxury Outlook is out now and the luxury market has never been more geographically diverse, yet more selective than ever with buyers choosing how they live and not just where. With Ray White’s unrivalled presence in the luxury segment across the country, and the unmatched insights of the … […]
For many homeowners, spring has long been considered the ideal time to sell. While warmer weather and blooming gardens certainly enhance a property’s appeal, the real advantage of spring lies elsewhere – buyer competition. As winter comes to an end, buyer activity typically increases as more people actively return to the property market. Many purchasers … […]