A great marketing campaign covers off on reach (how far the product is going) and frequency (how often a customer is reminded about that product). This coupled with presentation equates to a comprehensive approach to securing the most customers and creating a competitive environment which we all know equals premium price.
Staging a property can be the difference between whether or not a customer swipes left or right. When most vetting is done via online portals, if your property isn’t eye-catching, it may not make the cut of where the busy house hunter chooses to spend their time on Saturday morning.
Staging has such a huge impact on buyer behaviour. A well constructed styling package can make an old home look new, make small spaces appear bigger and are essential whenever there is an open-plan living area. As the market adjusts and supply may start to outweigh demand, sellers need to invest more than during the boom to create the same competitive environment linked with premium sale prices.
The 2024/25 financial year saw personal bests, continued growth and consistent excellence across the Ray White New South Wales | ACT network. That excellence was recognised in celebration with more than 1,200 members (and a flash mob) at the Annual Awards night at Sydney’s International Convention Centre on Thursday. Ray … Read more
More than 3000 members of the leading property group Ray White came together and celebrated the 2025 financial year on the Gold Coast last night. The powerhouse Ray White Upper North Shore has taken out Ray White’s number one International Group – Settled Commission for the fourth year in a … Read more