A great marketing campaign covers off on reach (how far the product is going) and frequency (how often a customer is reminded about that product). This coupled with presentation equates to a comprehensive approach to securing the most customers and creating a competitive environment which we all know equals premium price.
Staging a property can be the difference between whether or not a customer swipes left or right. When most vetting is done via online portals, if your property isn’t eye-catching, it may not make the cut of where the busy house hunter chooses to spend their time on Saturday morning.
Staging has such a huge impact on buyer behaviour. A well constructed styling package can make an old home look new, make small spaces appear bigger and are essential whenever there is an open-plan living area. As the market adjusts and supply may start to outweigh demand, sellers need to invest more than during the boom to create the same competitive environment linked with premium sale prices.
Ray White’s comprehensive training framework, which is headed up by head of performance and recognition Bianca Denham, is second to none. As market leaders, last year we continued to drive and improve our training offering with 47 different performance programs on offer and 573 unique training and event sessions, while … Read more
When Ray White Upper North Shore agent Jessica Cao joined the group in August 2020, she set a clear goal – to be well established in her key market within five years. Fast forward nearly five years, and Jessica is now a Chairman’s Elite agent, ranking in the top one … Read more