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The summer window many sellers miss | Summer Special Offer

•By Laura Essert

Plenty of Upper North Shore homeowners plan to sell in autumn. The ones who move in summer often find the market working in their favour. This summer, we’ll help pay for your marketing too.

There’s a long-held belief that real estate goes quiet over summer. Families head to the coast, the kids are home from school, and the For Sale signs disappear until February.

Half of that is true. Plenty of sellers wait. Buyers, though, don’t stay away for long.

Buyers come back early
Online property activity drops through December, then climbs quickly once the new year starts. By mid January, buyers are back in full swing, browsing listings and booking inspections. Many of them spent the holidays talking about their next move, so they return ready to act.

Fewer homes to choose from
Here’s the part most sellers miss. While buyers return in January, the number of homes coming onto the market sits at one of its lowest points of the year. Come February, listings jump as everyone who waited for the new year finally launches.

That gives January sellers something money can’t buy: attention. Your home competes with far fewer others for the same pool of motivated buyers.

Is a summer sale right for you?
Selling over summer won’t suit everyone. If you’re weighing up a move in 2027, it’s worth a conversation before you lock in an autumn timeline. Our agents can walk you through how your home might perform with an early start to the year, based on what they’re seeing in your street and suburb right now. Our Summer Special also helps cover the cost of getting your home in front of those January buyers.

Our Summer Special
Sign with Ray White Upper North Shore before 1 December and we’ll contribute a marketing credit to your campaign. That means more eyes on your home from day one, and more money left in your pocket when it sells.

The offer closes on 30 November. Call our team today and find out how much you could save.

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